Effective Communication - Communicating your ethics

What ethics do you uphold as a coach?

What can your clients expect from you?

If you are a member of a professional association of coaches such as the ICF, it’s likely you have a base standard of what ethics you follow.

3 key elements to communicate about your ethics as a coach:

1. Outline them on your website
2. Tell your clients about them in your contract/ introductory materials
3. Follow them by the way you work

Take action challenge:

• Review the ethics at either the ICF, The Association for Coaching or your own professional body or coach training organisation.
• Decide which are most relevant & ensure that you document them for transparency for your clients
• Update your materials to reflect this.